The research reported here documents the awareness of ecolabels among visitors to Christchurch, one important visitor destination in New Zealand. Around the world there is a growing debate about ecolabels and how visitors ...

Despite the existence of tourism ecolabels for more than 10 years, tourists' decision making is still only marginally influenced by such labels and it appears that sustainability does not feature much in tourists' general ...

This chapter has shown that to focus on explicit ‘tourism policy’ and the economic processes of destination image formation and promotion is flawed. In the case of Akaroa, the preservation and strengthening of the destination’s ...