Now showing items 1-2 of 2
Marketing strategies to utilise Central Otago's resources
(New Zealand Grassland Association, 1987)
This paper provides an overview of trends in marketing at the national level and in regions such as Central Otago. The movement away from centrally co-ordinated marketing strategies and ihe increased sophistication of ...
A technical, marketing and financial overview of the Canterbury wine grape system : a dissertation submitted in partial fulfilment of the requirements for the degree of Bachelor of Horticultural Science (Honours) at Lincoln University
(Lincoln University, 1991)
Over the past decade, the face of Canterbury viticulture has changed substantially. This dissertation documents those changes and ascertains why certain cultivars were planted in Canterbury. A systems study of the ...