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    Interorganisational collaboration in tourism 

    Williams Lesley, E.; Jantarat Jutamas (Lincoln University. Commerce Division., 1998-02)
    This paper examines interorganisational collaboration between tourism organisations. Specifically, it addresses the critical preconditions necessary for co-ordinated tourism events to succeed. Using a proposed city winter ...
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    AuthorJantarat Jutamas (1)Williams Lesley, E. (1)Keyword
    340000 Economics (1)
    350000 Commerce, Management, Tourism and Services (1)
    marketing strategies (1)organisational collaboration (1)strategic development and planning (1)tourism industry (1)
    tourism marketing (1)
    tourism planning (1)... View MoreDate Issued1998 (1)
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