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Commerce Division Discussion Paper series >
Cite or link to this item using this URL:
http://hdl.handle.net/10182/1038
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| Title: | Concept testing : a key to successful product development |
| Author: | Frazer, Sally Ann |
| Date: | Jul-1994 |
| Publisher: | Lincoln University. Commerce Division. |
| Series/Report no.: | Department of Economics and Marketing discussion paper ; no. 1 |
| Item Type: | Discussion Paper |
| Abstract: | Concept testing is a research tool used to assess the market viability of a new product idea prior to incurring the development expense of actually fabricating a product. This paper examines the current literature on concept testing to establish its importance with respect to new product
success. The New Zealand mobile radio manufacturer Tait Electronics is used to illustrate how the technique has been applied in this country. |
| Persistent URL (URI): | http://hdl.handle.net/10182/1038 |
| ISSN: | 1173-0854 |
| Appears in Collections: | Commerce Division Discussion Paper series
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