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|Title: ||Consumer attitudes regarding environmentally sustainable wine: an exploratory study of the New Zealand marketplace|
|Author: ||Forbes, Sharon L.|
Wratten, Steve D.
|Date: ||Sep-2009 |
|Citation: ||Forbes, S. L., Cohen, D. A., Cullen, R., Wratten, S. D., & Fountain, J. (2009). Consumer attitudes regarding environmentally sustainable wine: an exploratory study of the New Zealand marketplace. Journal of Cleaner Production, 17(3), 1195-1199.|
|Item Type: ||Submitted Journal Article|
|Abstract: ||Previous research has suggested that consumers are becoming increasingly concerned by the
effects of conventional agricultural food production practices on human health and
environmental wellbeing. This study sought to understand whether environmentally
sustainable practices in the vineyard would equate to advantages in the wine marketplace.
Structured questionnaires were used to ascertain the views of wine consumers in
Christchurch, New Zealand. The findings of this study indicate that consumers have a strong
demand for wine which is produced using “green” production practices. Consumers believe
that the quality of sustainable wine will be equal to or better than conventionally produced
wine, and they are prepared to pay a higher price for this wine.|
|Persistent URL (URI): ||http://hdl.handle.net/10182/3439|
|Related: ||The published version is available from http://www.sciencedirect.com or directly at: http://dx.doi.org/10.1016/j.jclepro.2009.04.008|
|Related URI: ||http://dx.doi.org/10.1016/j.jclepro.2009.04.008|
|Rights: ||Copyright © 2009 Elsevier Ltd. All rights reserved.|
|Appears in Collections:||Department of Business Management, Law and Marketing|
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