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|Title: ||A cultural framing of nature: Chinese tourists' motivations for, expectations of, and satisfaction with, their New Zealand tourist experience|
|Author: ||Fountain, Joanna|
|Date: ||2011 |
|Publisher: ||Cognizant Comm. Corp.|
|Citation: ||Fountain, J., Espiner, S. & Xie, X. (2011). A cultural framing of nature: Chinese tourists’ motivations for, expectations of, and satisfaction with their New Zealand tourist experience. Tourist Review International, 14(2/3), 71-83.|
|Item Type: ||Journal Article|
|Abstract: ||The Chinese holiday market has become very important to the New Zealand tourism industry.
Understanding Chinese tourists’ needs is therefore crucial for the future development of this market.
Existing research suggests that for Chinese visitors, like other market segments, the natural
landscape has a strong influence over the decision to travel to New Zealand. There is an emerging
concern, however, that the country’s tourism product must diversify, and attention is now shifting
to utilize the appeal of culture and heritage attractions in New Zealand, particularly Maori cultural
products. This article reports on research into Chinese tourists’ motivations, expectations, and
behavior with respect to their travel in New Zealand. Particular emphasis is given to an exploration
of the relative importance of nature and culture to these Chinese tourists. Findings suggest that the
Chinese market may be particularly suited to a culturally oriented experience of New Zealand, but
one based less on Maori culture as it is often portrayed to tourists (e.g., cultural performances, or
experiencing a hangi), and more on the opportunities to learn about Maori stories and legends as
part of visiting natural environments. The implications of these findings for shaping the Chinese
tourist gaze in New Zealand are discussed.|
|Persistent URL (URI): ||http://hdl.handle.net/10182/4076|
|Related: ||The original publication is available from http://www.ingentaconnect.com|
|Related URI: ||http://dx.doi.org/10.3727/154427211X13044361606298|
|DOI: ||DOI: 10.3727/154427211X13044361606298|
|Rights: ||Copyright © 2011 Cognizant Comm. Corp.|
|Appears in Collections:||Department of Social Science, Parks, Recreation, Tourism and Sport|
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