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|Title: ||Challenging a place myth: New Zealand's clean green image meets the biotechnology revolution|
|Author: ||Coyle, Fiona J.|
Fairweather, John R.
|Date: ||Jun-2005 |
|Publisher: ||Blackwell Publishing|
|Citation: ||Coyle, F., & Fairweather, J. (2005). Challenging a place myth: New Zealand's clean green image meets the biotechnology revolution. Area, 37(2), 148–158.|
|Item Type: ||Journal Article|
|Abstract: ||The 'clean green image' of New Zealand is a well-known example of what has been called a 'place myth'. But more recently, emerging alongside this place myth is an image that the government is trying to co-create of New Zealand as an innovator in biotechnology. In nationwide focus groups, whilst a matter of pride, participants typically saw this clean green myth as a temporally distant utopia. However, when considered alongside the futures proposed by biotechnology, clean green New Zealand was mobilized into the present moment to defend a general reluctance to take up these practices. Alternately, some participants saw the possibility for co-evolution of the place myths, with biotechnology enabling the re-construction of a 'picture-perfect', clean green country.|
|Persistent URL (URI): ||http://hdl.handle.net/10182/438|
|Related: ||The definitive version is available from www.blackwell-synergy.com, or directly at: http://dx.doi.org/doi:10.1111/j.1475-4762.2005.00617.x|
|Related URI: ||http://dx.doi.org/doi:10.1111/j.1475-4762.2005.00617.x|
|Rights: ||Copyright © Royal Geographical Society (with The Institute of British Geographers) 2005|
|Appears in Collections:||AERU miscellaneous publications|
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