Business use of the internet in New Zealand : an exploratory study

Abstract

Information technology industry and media commentators claim that businesses stand to gain many benefits from use of the Internet. While successful examples of companies using the net have been widely reported, few studies have seriously examined the issues involved. A survey of New Zealand businesses using the Internet was undertaken, looking at current and expected uses, perceived benefits and problems areas. Interesting results included: small companies making more use of the Internet and experiencing more benefits; only a quarter of the businesses using the net for marketing; and some indications of dissatisfaction with Internet Service Providers. The results suggest several directions for future research.