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dc.contributor.authorTait, Peter R.en
dc.contributor.authorRutherford, Paulen
dc.contributor.authorDriver, Timen
dc.contributor.authorLi, Xuedongen
dc.contributor.authorSaunders, Caroline M.en
dc.contributor.authorDalziel, Paul C.en
dc.contributor.authorGuenther, Meikeen
dc.date.accessioned2018-07-03T21:59:32Z
dc.date.issued2018-06en
dc.identifier.citationTait, P. et al. (2018). Consumer insights and willingness to pay for attributes: New Zealand yogurt products in Shanghai, China. (AERU Research Report No. 347) Lincoln: Lincoln University. AERU.en
dc.identifier.isbn978-1-877519-58-1en
dc.identifier.issn1170-7682en
dc.identifier.other347en
dc.identifier.urihttps://hdl.handle.net/10182/10036
dc.description.abstractA theme of the Our Land and Water (OLW) National Science Challenge is to achieve “greater value in global markets”. This includes “understanding our international customers’ demands for products from New Zealand’s land and water”. This research is funded by the OLW national science challenge from the programme Integrating Value Chains and is one of a series of four reports assessing consumer behaviour and preferences in market. In addition the report examines the consumer’s use of media and technology to obtain information on and/or purchase products. This report is on consumer’s behaviours and attitudes towards purchasing, using and gaining information on yogurt in Shanghai.en
dc.format.extent96en
dc.language.isoenen
dc.publisherLincoln University. AERUen
dc.relationThe original publication is available from - Lincoln University. AERUen
dc.relation.ispartofseriesAERU Research Reporten
dc.rights© Agribusiness and Economics Research Unit. Lincoln University, New Zealand, 2018en
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectNew Zealand yogurten
dc.subjectChinese consumersen
dc.subjectwillingness to payen
dc.subjectconsumer preferencesen
dc.titleConsumer insights and willingness to pay for attributes: New Zealand yogurt products in Shanghai, Chinaen
dc.typeReport
lu.contributor.unitLincoln Universityen
lu.contributor.unitAgribusiness and Economics Research Uniten
lu.contributor.unitFaculty of Agribusiness and Commerceen
lu.contributor.uniten
lu.contributor.uniten
dc.subject.anzsrc140201 Agricultural Economicsen
dc.subject.anzsrc140303 Economic Models and Forecastingen
pubs.confidentialfalseen
pubs.notesReport prepared for the Integrating Value Chain project funded by Our Land and Water National Science Challengeen
pubs.organisational-group/LU
pubs.organisational-group/LU/Agribusiness & Economics Research Unit
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/2018 PBRF Staff group
pubs.publication-statusPublisheden
dc.publisher.placeLincoln, New Zealanden
dc.identifier.eissn2230-3197en
dc.rights.licenceAttributionen
lu.identifier.orcid0000-0003-1597-7511
lu.identifier.orcid0000-0002-2712-9627
lu.identifier.orcid0000-0001-6394-4947
lu.identifier.orcid0000-0002-1757-6888
dc.identifier.eisbn978-1-877519-59-8en
lu.subtypeCommissioned Reporten


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