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dc.contributor.authorOzanne, Lucie
dc.contributor.authorBigsby, Hugh R.
dc.contributor.authorGan, Christopher
dc.date.accessioned2010-05-18T03:08:13Z
dc.date.available2010-05-18T03:08:13Z
dc.date.issued2001
dc.identifier.citationOzanne, L., Bigsby, H., & Gan, C. (2001). A conjoint analysis of New Zealand consumer preference for environmentally certified forest products. In R. J. Barbour & A. H. H. Wong (Eds.), Second proceedings of IUFRO Division 5 Research Group 5.12 Sustainable Production of Forest Products 2000 (pp. 7-15). Portland, OR: U.S. Dept. of Agriculture, Forest Service, Pacific Northwest Research Station.en
dc.identifier.urihttps://hdl.handle.net/10182/1885
dc.descriptionPaper presented at Sustainable Production of Forest Products 2000, IUFRO Division 5 Research Group 5.12, Kuala Lumpur, Malaysia, August 2000.en
dc.description.abstractThe study examines the relative importance to New Zealand consumers of environmental certification compared to other wood product attributes using conjoint analysis. A survey of preferences for product attributes for wooden outdoor furniture using different product bundles based on price and warranty for the furniture, and environmental certification, type of forest, and country of origin of the wood. Conjoint results indicate that environmental certification is just one of a number of important attributes. Other important attributes include the country of origin, with New Zealand sources being preferred, and forest type, with plantation grown preferred over wood from natural forests. Cluster analysis of the data indicates that six market segments with unique furniture attribute preferences exist in New Zealand, although the standard demographic variables, such as age, sex, and education, collected in the survey did not provide a basis for profiling these segments.en
dc.language.isoenen
dc.publisherU.S. Dept. of Agriculture, Forest Service, Pacific Northwest Research Stationen
dc.relationPublished online by the U.S. Forest Service.en
dc.relation.ispartofseriesGeneral technical report PNW ; GTR-520en
dc.relation.urihttp://purl.access.gpo.gov/GPO/LPS15649en
dc.subjectenvironmental certificationen
dc.subjectforest productsen
dc.subjectconjoint analysisen
dc.subjectcluster analysisen
dc.subjectmarketingen
dc.titleA conjoint analysis of New Zealand consumer preference for environmentally certified forest productsen
dc.typeConference Contribution - Publisheden
lu.contributor.unitDepartment of Accounting, Economics and Financeen
dc.subject.anzsrc1505 Marketingen
lu.subtypeConference Paper


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