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dc.contributor.authorLamb Charles, G.en
dc.contributor.authorFarr Dennis, J.en
dc.contributor.authorMcCartin, Patrick J.en
dc.date.accessioned2007-12-18T22:36:26Z
dc.date.issued1992-01en
dc.identifier.issn1170-7682en
dc.identifier.urihttps://hdl.handle.net/10182/222
dc.description.abstractThis report presents information about cut flower purchase behaviour and was obtained from a survey of Christchurch households. Whilst primarily being a segmentation study, a comparison is also made with a Dutch consumer research programme. The focus for this segmentation study was lifestyle segments with differing purchase patterns being observable across the different groups. These purchase patterns include frequency of purchase, retail outlet, price sensitivity as well as reason for purchase. In analysing reason for purchase, attention has been paid to the importance of ""situation"" or ""occasion"" as a purchase determinant. Other information presented in this report included popularity of flower variety and colour preferences. The study concludes with possible suggestions for alternative marketing strategies targeted at the different market segments.en
dc.format.extent1-59en
dc.language.isoenen
dc.publisherLincoln University. Agribusiness & Economics Research Unit.en
dc.relationThe original publication is available from - Lincoln University. Agribusiness & Economics Research Unit. - http://hdl.handle.net/10182/222en
dc.relation.ispartofseriesAERU Research Report seriesen
dc.subjectcut flowersen
dc.subjectflower industryen
dc.subjectmarketingen
dc.subjectconsumer behaviouren
dc.titleThe New Zealand consumer market for cut flowers in the 90’sen
dc.typeMonograph
dc.subject.marsdenFields of Research::340000 Economics::340200 Applied Economics::340201 Agricultural economicsen
lu.contributor.unitLincoln Universityen
dc.subject.anzsrc140201 Agricultural Economicsen
pubs.editionResearch Report, No. 212en
pubs.organisational-group/LU
pubs.publication-statusPublisheden
pubs.publisher-urlhttp://hdl.handle.net/10182/222en
dc.publisher.placeLincoln, Canterburyen


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