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    The values associated with Maori-centred tourism in Canterbury

    Zygadlo, F. K.; McIntosh, Alison J.; Matunga, Hirini P.; Fairweather, John R.; Simmons, David G.
    Abstract
    The overall aim of this study was to analyse Maori tourism development in the Canterbury region according to values of Maori-centred tourism. The objectives to achieve this aim were to validate the relevance of the values of Maori-centred tourism to Maori tourism business practices in Canterbury and to identify the strategies for achieving Maori-centred tourism business ethics in Canterbury. A Kaupapa Maori research approach was used to achieve the objectives. This approach was seen appropriate given the need for a culturally relevant perspective. This included employing Maori values derived from a Maori epistemology as measures to analyse Maori tourism development.... [Show full abstract]
    Keywords
    Maori; cultural values; sustainable development; business development; Canterbury; tourism; business ethics
    Fields of Research
    1506 Tourism
    Date
    2003-07
    Type
    Monograph
    Collections
    • TRREC Report series [49]
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