Enhancing financial and economic yield in tourism: business interviews: financial yield benchmarks
Enhancing financial and economic yield in tourism: business interviews: financial yield benchmarks
Moriarty, J. ; Simmons, David G.
Moriarty, J.
Simmons, David G.
Date
2007-11
Type
Report
Collections
Fields of Research
ANZSRC::1506 Tourism
Abstract
The purpose of this brief technical report is to calculate and examine financial yield from results provided by the 65 businesses within the SME business interviews. These results are then examined alongside sector profiles for corresponding business sectors as generated from a comprehensive analysis of the NZ Tourism. They provide an important test for the development of financial yield calculations while serving to demonstrate the reliability of the interview sample.