Enhancing financial and economic yield in tourism: performance benchmarks for New Zealand accommodation enterprises based on financial yield
Drawing conclusions on the performance of the tourism sector requires a distinction to be made as to the type of performance being measured. New Zealand’s Tourism Strategy 2010 considered this issue and recommended that the future emphasis should be on the sustainability of the private sector evidenced by financial and economic performance that enabled innovation and competitiveness in both local and international markets. Although the private sector is tourism’s most significant economic contributor, it also enjoys economic contributions from the public sector in the form of product management, promotion and a broad range of infrastructure dimensioned beyond the reasonable needs of international visitors but rather to satisfy community demands. Such contributions should enhance the private sector’s performance if only through the mechanism of cost avoidance. This, together with the underlying nature of tourism enterprises – numerous, independent, geographically disparate and mainly small – suggests that proprietor behaviour and business performance is an important aspect of addressing the objective of financial and economic sustainability cited in the tourism strategy.... [Show full abstract]
Keywordstourism yield; economic yield; yield management; pricing structures; tourism economics; financial performance; economic performance; tourism investment; tourism management; tourism marketing
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Enhancing financial and economic yield in tourism: business support programme for small and medium enterprises: existing initiatives and delivery mechanisms Wason, Karen M.; Sleeman, R.; Simmons, David G. (Lincoln University. Tourism Recreation Research and Education Centre.Lincoln, Canterbury, 2007-11)This report has been prepared as part of the ‘Enhancing Financial and Economic Yield in Tourism’ programme of research funded by The Ministry of Tourism and the Tourism Industry Association. It brings together what we have ...
Enhancing financial and economic yield in tourism: public sector: local government and regional yield report Butcher, G.; Lennox, J.; Becken, Susanne; Simmons, David G. (Lincoln University. Tourism Recreation Research and Education CentreLincoln, Canterbury, 2007-11)The programme “Enhancing Financial and Economic Yield in Tourism” has included a range of investigations into various dimensions of private sector yield of tourism businesses, as well as public sector yield of tourism at ...
Enhancing financial and economic yield in tourism: business interviews: financial yield benchmarks Moriarty, J.; Simmons, David G. (Lincoln University. Tourism Recreation Research and Education Centre.Lincoln, Canterbury, 2007-11)The purpose of this brief technical report is to calculate and examine financial yield from results provided by the 65 businesses within the SME business interviews. These results are then examined alongside sector profiles ...