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Title: Enhancing financial and economic yield in tourism: sector performance and business benchmarks report
Other Titles: Sector performance and business benchmarks report
Author: Moriarty, John
Date: Nov-2007
Publisher: Lincoln University. Tourism Recreation Research and Education Centre.
Series/Report no.: Yield report ; 3
Item Type: Monograph
Abstract: Establishing the economic contribution of visitor activities to national or local gross domestic product (GDP) has been the primary use of Tourism Satellite Accounts (TSA). Visitor consumption is distributed throughout numerous sectors of the economy where expenditure, value-added and the financial yield of constituent enterprises provides a mechanism for comparing the performance of tourism’s characteristic industries against the rest of the economy. This paper submits that measures of economic performance at sector level and financial yield at enterprise level are more reliable indicators of tourism’s sustainability within an economy than volumetric measures such as visitor consumption or income. The concept of tourism yield is revisited, defined and measured in terms of enterprise-level economic performance. Furthermore, this paper outlines a methodology based on economic value measurements for determining the relative performance of sectors contributing to a TSA.
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Appears in Collections:Yield Research Programme Report series

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