Objectives of this study are to estimate average Willingness-to-Pay (WTP) of Marlborough (MARL) and Hawke’s Bay (HB) households for reductions in environmental impacts caused by winegrowing practices.

Benefit transfer (BT) is a pragmatic way of estimating values by transferring values from existing valuation studies to a target area of interest if there are limited resources or funding available to carry out an original ...