Now showing items 1-2 of 2
Agricultural marketing channels : determinants of contract choice
(Lincoln University. Commerce Division., 1997-07)
Although the use of various of forms of marketing contracts is increasing within agricultural marketing channels, there has been only a limited number of research efforts which investigate the factors influencing the ...
Evaluating the performance of dairy marketing systems : a stimuli response approach
(Lincoln University. Commerce Division., 1997-10)
Modern agricultural marketing systems are often highly complex structures with a range of inter-linking players operating within diverse trading environments. To compare the effectiveness of one agricultural marketing ...