Now showing items 1-2 of 2
Concept testing : a key to successful product development
(Lincoln University. Commerce Division., 1994-07)
Concept testing is a research tool used to assess the market viability of a new product idea prior to incurring the development expense of actually fabricating a product. This paper examines the current literature on concept ...
The organic food market : a discussion of potential and problems
(Lincoln University. Commerce Division., 1994-11)
This paper discusses changes in dietary patterns and proposes some reasons for these, including food safety and environmental reasons. Implications of these changes are discussed from both a national and international ...