Now showing items 1-2 of 2
Congestion and the sale of pizzas : a theorem on home delivery
(Lincoln University. Commerce Division., 1997-09)
Recently the pricing problem of a monopolist producing several different qualities of a product has received some attention in the literature. Mussa and Rosen (1978) studied the optimal product mix of a monopolist producing ...
A content analysis of educational advertising in Canterbury
(Lincoln University. Commerce Division., 1996-04)
There is growing interest and evidence in the New Zealand education sector of the application of marketing principles and techniques. This has been brought about, in part, by a declining birth rate and a more market-driven ...