Now showing items 1-3 of 3
The role and importance of branding in agricultural marketing
(Lincoln University. Commerce Division., 1996-03)
A branding strategy is often employed in the marketing of manufactured or processed food products but many other food products have comparatively lower levels of branding. At the same time there are frequent calls to utilise ...
The organic food market : a discussion of potential and problems
(Lincoln University. Commerce Division., 1994-11)
This paper discusses changes in dietary patterns and proposes some reasons for these, including food safety and environmental reasons. Implications of these changes are discussed from both a national and international ...
Congestion and the sale of pizzas : a theorem on home delivery
(Lincoln University. Commerce Division., 1997-09)
Recently the pricing problem of a monopolist producing several different qualities of a product has received some attention in the literature. Mussa and Rosen (1978) studied the optimal product mix of a monopolist producing ...