Now showing items 1-6 of 6
A portfolio choice model of the demand for recreational trips
(Lincoln University. Commerce Division., 1996-07)
This study extends previous recreational demand research by defining an annual portfolio of recreational trips as the elemental alternative. There are three distinct advantages to this approach. First, identifying an ...
Degree of entrepreneurship : an econometric analysis using the ordinal probit model
(Lincoln University. Commerce Division., 1996-11)
The purpose of this paper is to develop an ordinal probit model of entrepreneurship which would enable us to calibrate the degree of entrepreneurship of an individual in appropriate samples and to perform multivariate ...
The role and importance of branding in agricultural marketing
(Lincoln University. Commerce Division., 1996-03)
A branding strategy is often employed in the marketing of manufactured or processed food products but many other food products have comparatively lower levels of branding. At the same time there are frequent calls to utilise ...
An empirical analysis of the market value of imputation tax credits in the New Zealand share market
(Lincoln University. Commerce Division., 1997-04)
This study argues that the value of imputation tax credits should be taken into account when firms are making decisions on investment, capital structure and dividend policy. The research examines ex-dividend day share price ...
A content analysis of educational advertising in Canterbury
(Lincoln University. Commerce Division., 1996-04)
There is growing interest and evidence in the New Zealand education sector of the application of marketing principles and techniques. This has been brought about, in part, by a declining birth rate and a more market-driven ...
The organic food market : a discussion of potential and problems
(Lincoln University. Commerce Division., 1994-11)
This paper discusses changes in dietary patterns and proposes some reasons for these, including food safety and environmental reasons. Implications of these changes are discussed from both a national and international ...