Now showing items 1-3 of 3
The role and importance of branding in agricultural marketing
(Lincoln University. Commerce Division., 1996-03)
A branding strategy is often employed in the marketing of manufactured or processed food products but many other food products have comparatively lower levels of branding. At the same time there are frequent calls to utilise ...
A content analysis of educational advertising in Canterbury
(Lincoln University. Commerce Division., 1996-04)
There is growing interest and evidence in the New Zealand education sector of the application of marketing principles and techniques. This has been brought about, in part, by a declining birth rate and a more market-driven ...
Congestion and the sale of pizzas : a theorem on home delivery
(Lincoln University. Commerce Division., 1997-09)
Recently the pricing problem of a monopolist producing several different qualities of a product has received some attention in the literature. Mussa and Rosen (1978) studied the optimal product mix of a monopolist producing ...