Tourism in Christchurch and Akaroa : challenges for planning and recommendations for management

Abstract

This report provides a synthesis of eight separate reports (listed in Appendix 1) on key aspects of tourism in Christchurch and Akaroa, and makes recommendations for the future management of the sector. The overall goals of the research programme that encompasses these case studies are the improved management of tourism growth, and the development of better guidelines to ensure its sustainability. The studies focus primarily on the important private/public sector interface in tourism planning and development. They are not marketing studies per se (although significant data are produced to inform marketing decisions) but are focused on public sector responses, and community adaptations to tourism, with a long-term view toward sustainable tourism at the local and national level.