An analysis of the retail demand for meat in the United Kingdom
An analysis of the retail demand for meat in the United Kingdom
Philpott, B. P. Matheson, Mary J.
Philpott, B. P.
Matheson, Mary J.
Date
1965
Type
Monograph
Collections
Fields of Research
ANZSRC::1403 Econometrics , ANZSRC::140201 Agricultural Economics , ANZSRC::1505 Marketing
Abstract
The value of New Zealand's meat exports is close
to £100 million per annum. Any business organisation
selling a product on such a scale would ensure that it
possessed very full up-to-date details as to the main
factors affecting the sales of its product. However,
New Zealand meat is not sold through one large business
organisation but through a variety of local and overseas
firms and this variety of selling channels perhaps accounts
for our state of almost complete ignorance as to the
quantitative significance of the various factors affecting
the consumption of our meat in the main markets to which
we send it.
The Research Unit's programme of market research
aims to provide some of this information and the present
bulletin is the result of the first stage in our programme
of work in this field.