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Environmental values and response to ecolabels among international visitors to New Zealand

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dc.contributor.author Fairweather, John R. en
dc.contributor.author Maslin, Crystal L. en
dc.contributor.author Simmons, David G. en
dc.date.accessioned 2008-03-27T03:45:33Z
dc.date.issued 2005 en
dc.identifier.citation Fairweather, J. R., Maslin, C., & Simmons, D. G. (2005). Environmental values and response to ecolabels among international visitors to New Zealand. Journal of Sustainable Tourism, 13(1), 82-98. en
dc.identifier.issn 0966-9582 en
dc.identifier.uri https://hdl.handle.net/10182/391
dc.description.abstract The research reported here documents the awareness of ecolabels among visitors to Christchurch, one important visitor destination in New Zealand. Around the world there is a growing debate about ecolabels and how visitors respond to them. We propose to inform this debate by studying the relationship between visitor response to ecolabels and their environment values. In interviews with 295 visitors to Christchurch it was found that only one-fifth recalled any place with ecolabels, and only 13% had ever heard of any tourism ecolabel. However, 33% of visitors had some experience of ecolabels. Data were cluster analysed to find that 61% of respondents expressed biocentric values and 39% expressed ambivalent values but not anthropocentric values towards nature. Further analysis of the data showed that the clusters had different responses on many dimensions of ecolabels. Biocentric visitors were concerned with the environment in which they travel, believed that ecolabels are needed in New Zealand, and said they would choose accommodation with an ecolabel. Their reports of their actions were consistent with their expressions of concern for the environment. Results suggest that many visitors will favourably receive ecolabel developments in New Zealand and that ecolabel development and use should be supported. en
dc.format.extent 82-98 en
dc.language.iso en en
dc.publisher Channel View Publications en
dc.relation The original publication is available from - Channel View Publications en
dc.rights Copyright © 2005 J.R. Fairweather et al. en
dc.subject tourism en
dc.subject New Zealand en
dc.subject environment en
dc.subject biocentric values en
dc.subject ecolabels en
dc.title Environmental values and response to ecolabels among international visitors to New Zealand en
dc.type Journal Article
dc.subject.marsden Fields of Research::350000 Commerce, Management, Tourism and Services::350500 Tourism en
lu.contributor.unit Lincoln University en
lu.contributor.unit Agribusiness and Economics Research Unit en
lu.contributor.unit Faculty of Environment, Society and Design en
lu.contributor.unit Department of Tourism, Sport and Society en
lu.contributor.unit Research Management Office en
lu.contributor.unit /LU/Research Management Office/2018 PBRF Staff group en
dc.relation.isPartOf Journal of Sustainable Tourism en
pubs.issue 1 en
pubs.organisational-group /LU
pubs.organisational-group /LU/Agribusiness & Economics Research Unit
pubs.organisational-group /LU/Faculty of Environment, Society and Design
pubs.organisational-group /LU/Faculty of Environment, Society and Design/DTSS
pubs.organisational-group /LU/Research Management Office
pubs.organisational-group /LU/Research Management Office/2018 PBRF Staff group
pubs.publication-status Published en
pubs.volume 13 en
lu.identifier.orcid 0000-0003-4488-1877


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