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dc.contributor.authorReynolds, Garth V.
dc.date.accessioned2012-09-10T23:33:54Z
dc.date.available2012-09-10T23:33:54Z
dc.date.issued1991
dc.identifier.urihttps://hdl.handle.net/10182/4894
dc.description.abstractIn recent times wool growers have become concerned that their raw product is not returning to them a large enough share of the value of the end product. This study has set out to find way in which growers can actively participate in the effective marketing of their product. It has attempted to do this by reviewing the current systems of wool marketing, encouraging feedback on alternative marketing and studying marketing methods similar to those which could be adopted by fine wool growers. It was found that too smaller scale marketing operations are impractical and very rarely effective unless they are of a 'gimmicky' nature. Any fine wool marketing venture must have access to a large enough quantity of raw product for it to make it work while for a manufacturer to associate himself with the marketing organisation in question. At the end it was found that a co-operative type marketing structure was the most efficient business form to return to the grower the largest proportion of the ultimate added value and to ensure his continuing involvement with producing a direct market linked product.en
dc.language.isoenen
dc.publisherLincoln Universityen
dc.rights.urihttps://researcharchive.lincoln.ac.nz/page/rights
dc.subjectfeasibility studyen
dc.subjectwool growersen
dc.subjectdirect wool sellingen
dc.subjectwool industryen
dc.subjectwool marketingen
dc.subjectfine wool growersen
dc.subjectmarketing structuresen
dc.subjectNew Zealanden
dc.subjectagricultural marketingen
dc.titleA study of the feasibility of a wool grower direct wool selling ventureen
dc.typeDissertationen
thesis.degree.grantorLincoln Universityen
thesis.degree.levelDiplomaen
thesis.degree.nameDiploma in Farm Managementen
lu.thesis.supervisorSanderson, Hedley
lu.contributor.unitDepartment of Agricultural Management and Property Studiesen
dc.rights.accessRightsThis digital dissertation can only be viewed by current staff and students of Lincoln University.en
dc.subject.anzsrc070106 Farm Management, Rural Management and Agribusinessen
dc.subject.anzsrc1505 Marketingen


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