This report presents the results and conclusions from a consumer survey which was carried out in Christchurch and Auckland during January 1980. It was aimed at providing information on consumer purchasing and consumption ...

This is one of the studies in a series of AERU Research Reports presenting results of consumer surveys for various agricultural products. In this study fish is the product under investigation and Christchurch was the ...

This paper presents, in Part One, a review of some basic marketing concepts involved in market and demand identification. The second part of the paper applies some of the concepts to a market evaluation of the prospects ...