In recent years, new directions have begun to emerge in agricultural export marketing. Emphasis has been placed on managed marketing to target market segments, rather than on bulk commodity trading. This has resulted ...

In recent years, new directions have begun to emerge in agricultural export marketing. Emphasis has been placed on managed marketing to target market segments, rather than on bulk commodity trading. This has resulted in ...

Marketing agencies which operate in international markets are faced with pricing and promotion decisions in individual markets. Economic theory can assist in these tasks by providing a framework for evaluating specific ...

On July 31, 1985, Farmlands Grain New Zealand Society Ltd engaged the Agricultural Economics Research Unit at Lincoln College to conduct an audit of the marketing and administrative performance of the Society for the ...