Now showing items 1-2 of 2
A contractual framework for evaluating agricultural and horticultural marketing channels
(Lincoln College. Agricultural Economics Research Unit., 1986-08)
In recent years, new directions have begun to emerge in agricultural export marketing. Emphasis has been placed on managed marketing to target market segments, rather than on bulk commodity trading. This has resulted ...
Optimal pricing and promotion for agricultural marketing agencies
(Lincoln College. Agricultural Economics Research Unit., 1986-02)
Marketing agencies which operate in international markets are faced with pricing and promotion decisions in individual markets. Economic theory can assist in these tasks by providing a framework for evaluating specific ...