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A contractual framework for evaluating agricultural and horticultural marketing channels
(Lincoln College. Agricultural Economics Research Unit., 1986-08)
In recent years, new directions have begun to emerge in
agricultural export marketing. Emphasis has been placed on managed
marketing to target market segments, rather than on bulk commodity
trading. This has resulted ...
An integrated framework for analysing agricultural marketing issues : a summary report of the CAPS/AERU Marketing Study Group
(Lincoln College. Agricultural Economics Research Unit., 1986-09)
In recent years, new directions have begun to emerge in agricultural export marketing. Emphasis has been placed on managed
marketing to target market segments, rather than on bulk commodity trading. This has resulted in ...