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    Marketing strategies to utilise Central Otago's resources

    Zwart, A. C.
    Abstract
    This paper provides an overview of trends in marketing at the national level and in regions such as Central Otago. The movement away from centrally co-ordinated marketing strategies and ihe increased sophistication of marketing and processing are highlighted. Such developments have implications for the structure of the agricultural and horticultural marketing systems. It is suggested that there is a requirement for improved strategy development and planning by individual firms. This can best be aided at the national level, by considering ways in which the planning by individual firms can be improved. Several specific areas in which improvements could be made are discussed.... [Show full abstract]
    Keywords
    marketing; trends; Central Otago; New Zealand
    Fields of Research
    1505 Marketing; 140201 Agricultural Economics
    Date
    1987
    Type
    Conference Contribution - Published (Conference Paper)
    Collections
    • Department of Global Value Chains and Trade [204]
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    Copyright © The Authors and New Zealand Grassland Association.
    Citation
    Zwart, A. C. (1987). Marketing strategies to utilise Central Otago's resources. In Proceedings of the New Zealand Grassland Association, 48, 31-35
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