Marketing strategies to utilise Central Otago's resources
Abstract
This paper provides an overview of trends in marketing at the national level and in regions
such as Central Otago.
The movement away from centrally co-ordinated marketing strategies and ihe increased
sophistication of marketing and processing are highlighted. Such developments have
implications for the structure of the agricultural and horticultural marketing systems. It is
suggested that there is a requirement for improved strategy development and planning by
individual firms. This can best be aided at the national level, by considering ways in which the
planning by individual firms can be improved. Several specific areas in which improvements
could be made are discussed.... [Show full abstract]
Keywords
marketing; trends; Central Otago; New ZealandFields of Research
1505 Marketing; 140201 Agricultural EconomicsDate
1987Type
Conference Contribution - Published (Conference Paper)Collections
Copyright © The Authors and New Zealand Grassland Association.