Item

Marketing strategies to utilise Central Otago's resources

Zwart, A. C.
Date
1987
Type
Conference Contribution - published
Fields of Research
ANZSRC::1505 Marketing , ANZSRC::140201 Agricultural Economics
Abstract
This paper provides an overview of trends in marketing at the national level and in regions such as Central Otago. The movement away from centrally co-ordinated marketing strategies and ihe increased sophistication of marketing and processing are highlighted. Such developments have implications for the structure of the agricultural and horticultural marketing systems. It is suggested that there is a requirement for improved strategy development and planning by individual firms. This can best be aided at the national level, by considering ways in which the planning by individual firms can be improved. Several specific areas in which improvements could be made are discussed.
Source DOI
Rights
Copyright © The Authors and New Zealand Grassland Association.
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