Item

The making of Kiwifruit

Kelly, David
Date
2001
Type
Other
Fields of Research
ANZSRC::140209 Industry Economics and Industrial Organisation , ANZSRC::0706 Horticultural Production
Abstract
The Kiwifruit industry faces some significant challenges in the near future. This report sets out to look laterally at a variety of market trends and current growth areas. It reviews these areas and trends with the objective of identifying commercial opportunity. It suggests paths to follow in order to realise these opportunities. Finally and most importantly it prioritises these opportunities relative to the current research and development focus.