Research@Lincoln
    • Login
     
    Search 
    •   Research@Lincoln Home
    • Theses and Dissertations
    • Search
    •   Research@Lincoln Home
    • Theses and Dissertations
    • Search
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Search

    Show Advanced FiltersHide Advanced Filters

    Filters

    Use filters to refine the search results.

    Now showing items 1-2 of 2

    • Sort Options:
    • Relevance
    • Title Asc
    • Title Desc
    • Issue Date Asc
    • Issue Date Desc
    • Results Per Page:
    • 5
    • 10
    • 20
    • 40
    • 60
    • 80
    • 100
    Thumbnail

    Generating positive word of mouth (WOM): An integrative and practical approach 

    Alsulaiman, Khalid (Lincoln University, 2017)
    The consumer behaviour of sending positive word of mouth (WOM) messages about products to other consumers is known to have a considerable impact on the receiver’s decision making and hence on the financial well-being of ...
    Thumbnail

    The relationships between products’ hedonic and utilitarian values and three word of mouth variables 

    Alsulaiman, Khalid (Lincoln University, 2013-04)
    Word of mouth (WOM) research and word of mouth marketing are often associated with two challenges. The first challenge stems from inconsistent findings in previous research about WOM drivers. The second challenge is the ...
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us
     

     

    Browse

    All of Research@LincolnCommunities & CollectionsTitlesAuthorsKeywordsBy Issue DateThis CommunityTitlesAuthorsKeywordsBy Issue Date

    My Account

    LoginRegister

    Discover

    Author
    Alsulaiman, Khalid (2)
    Keywordword of mouth (2)150502 Marketing Communications (1)150504 Marketing Measurement (1)150506 Marketing Theory (1)analytical thinking (1)consumption homophily (1)customer expectations (1)experiential thinking (1)hedonic (1)hedonic values (1)... View MoreDate Issued2017 (1)2013 (1)
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us