Research@Lincoln
    • Login
     
    View Item 
    •   Research@Lincoln Home
    • Faculty of Agribusiness and Commerce
    • Agribusiness and Commerce series collections
    • Kellogg Rural Leaders Programme report series
    • View Item
    •   Research@Lincoln Home
    • Faculty of Agribusiness and Commerce
    • Agribusiness and Commerce series collections
    • Kellogg Rural Leaders Programme report series
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Farm gate marketing options for dairy and meat products

    Lyons, Robert
    Abstract
    Currently when marketing farm products the farmer has a choice between direct or indirect selling, (or perhaps a combination of the two). Indirect selling is the most used option at present, selling produce to another party who process it, thereby adding value and who then sell the processed items on. Direct selling gives the producer opportunities for direct consumer contact and enables them to process and add value to their own product. The aim of this paper is to examine the local meat and dairy industry, to investigate the options for marketing of farm produce and maximise profitability using the available options.... [Show full abstract]
    Keywords
    marketing; farm gate; meat industry; dairy industry; South Auckland; direct marketing; indirect marketing
    Fields of Research
    1505 Marketing; 140201 Agricultural Economics
    Date
    2002
    Type
    Monograph
    Access Rights
    This Kellogg Rural Leaders Programme report can be viewed only by current staff and students of Lincoln University.
    Collections
    • Kellogg Rural Leaders Programme report series [343]
    Share this

    on Twitter on Facebook on LinkedIn on Reddit on Tumblr by Email

    Thumbnail
    View/Open
    Lyons_2002.pdf
    Metadata
     Expand record
    Copyright © The Author.
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us
     

     

    Browse

    All of Research@LincolnCommunities & CollectionsTitlesAuthorsKeywordsBy Issue DateThis CollectionTitlesAuthorsKeywordsBy Issue Date

    My Account

    LoginRegister

    Statistics

    View Usage Statistics
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us