Farm gate marketing options for dairy and meat products
Abstract
Currently when marketing farm products the farmer has a choice between direct
or indirect selling, (or perhaps a combination of the two). Indirect selling is the most used option at present, selling produce to another party who process it,
thereby adding value and who then sell the processed items on. Direct selling
gives the producer opportunities for direct consumer contact and enables them
to process and add value to their own product. The aim of this paper is to examine the local meat and dairy industry, to
investigate the options for marketing of farm produce and maximise
profitability using the available options.... [Show full abstract]
Keywords
marketing; farm gate; meat industry; dairy industry; South Auckland; direct marketing; indirect marketingFields of Research
1505 Marketing; 140201 Agricultural EconomicsDate
2002Type
MonographAccess Rights
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