Marketing recreation for non-profit organisations

Aimers, Jenny

Abstract

Marketing recreation for non-profit organisations is a new concept, one open to a lot of misconceptions. Here I have attempted to present an easy to follow "How To" which is relevant to non-profit organisations in New Zealand. This is based on current literature on the subject and suggestions and advise from people skilled in marketing, especially in the non-profit field.

Keywords

recreation; marketing; product development; non-profit organisations; market research

Fields of Research

1505 Marketing; 150503 Marketing Management (incl. Strategy and Customer Relations)

Date

1985

Type

Dissertation

Access Rights

Digital thesis can be viewed by current staff and students of Lincoln University only. Print copy available for reading in Lincoln University Library.