Department of Agribusiness and Markets
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Recent Submissions
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An exploration on the process of brand identity building in the context of Malaysian cafe
(Universiti Kebangsaan Malaysia, 2018)Identity is vital when communication takes place. Thus, building a strong brand identity has become a prime marketing concern for many business owners. In previous years, the focus was on the communication between the ... -
Whole farm assurance programmes as a means to achieving best practice dairy farming: A case study of the Synlait Milk Ltd Lead With Pride Programme
(Lincoln University, 2019)Best management practice (BMP) is seen as a way of facilitating a synergy between productive and sustainable farming systems within the dairy industry. Driving the adoption of programmes that implement BMPs may help to ... -
Farmers’ use of mobile phone applications in Abia state, Nigeria : a thesis submitted in partial fulfilment of the requirements for the Degree of Master of Commerce (Agricultural) at Lincoln University
(Lincoln University, 2019)In developing countries such as Nigeria, agriculture is the main source of livelihood where over 70 percent of the population engage in farming. They are mostly smallholders who are often subsistence farmers with minimal ... -
Millennial experience with online food home delivery: A lesson from Indonesia
(Informing Science Institute, 2019)Aim/Purpose: To examine millennial satisfaction towards online food delivery services, including e-service quality, food quality, and perceived value as the determinants and behavioral intention as the consequence. Background: ... -
Poor livestock keepers: Ecosystem–poverty–health interactions
(The Royal Society, 2017-07-19)Humans have never been healthier, wealthier or more numerous. Yet, present success may be at the cost of future prosperity and in some places, especially in sub-Saharan Africa, poverty persists. Livestock keepers, especially ...
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