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dc.contributor.authorBecken, Susanneen
dc.contributor.authorWilson, Judeen
dc.date.accessioned2008-12-01T04:29:24Z
dc.date.issued2008-12en
dc.identifier.isbn9780864762078en
dc.identifier.issn1172-0859en
dc.identifier.urihttps://hdl.handle.net/10182/674
dc.description.abstractThe environmental concern of campervan tourists in New Zealand was analysed in two surveys, 2007 and 2008. The 2008 also investigated tourists’ responses to increasing fuel prices and changes they make to their travel behaviour. The 2007 survey was undertaken by KEA Campers and reflects tourists during the summer season. The 2008 survey (carried out by Lincoln University in partnership with KEA Campers) included tourists who travelled in winter and in spring. In addition, 18 interviews were undertaken in October 2008 to provide more depth to the environmental and fuel-related questions. Due to the timing of the surveys the 2007 is dominated by (long-haul) international tourists whereas the 2008 survey includes a large number of New Zealanders and Australians. Environmental concern differed clearly between different countries of residence, with New Zealanders being less inclined to consider the environment in their travel planning than international visitors. They were also less willing to pay for carbon offsetting of their campervan travel. However, even international tourists surveyed in 2008 were slightly less aware of the environmental impacts of their travel when making their travel plans and were less willing to pay for carbon offsetting compared with those asked in 2007. The willingness to pay for carbon offsetting did not necessarily depend on the level of concern. Tourists were most likely to support alternative energy projects, conservation and tree planting initiatives and highly unlikely to spend money on ‘carbon credits’. The interviews highlighted that not all tourists understand the concept of carbon credits and that may also explain the low support of this measure. Tourists’ perception of fuel costs in New Zealand depends on their country of residence. Not surprisingly, American tourists perceive fuel to be expensive, whereas European visitors find it cheap or very cheap. Perception of fuel price does not seem to influence the distance travelled per day. Changes in travel behaviour due to higher fuel costs would most likely manifest in a reduced visitation of restaurants and less money spent on accommodation. Tourists were reluctant to reduce travel distance, although a small number of tourists commented that they might consider shortening itineraries or not travelling by campervan at all. Interestingly, environmental perceptions we not related to how far people travelled or whether they would reduce their travel under high oil price scenarios. This is a very interesting observation and leads to the hypothesis that ‘environmental consideration’ is quite different from ‘actual travel behaviour’, and changing behaviour when fuel prices become costly. The discrepancy was underpinned by tourists’ comments in the interviews that campervan holidays are about “driving around” and that “coming for a holiday environmental impacts are not the things you think about”. In summary, environmental concern amongst campervan tourists is comparatively high (although less in 2008 than 2007) and tourists are generally willing to contribute financially, for example to offset their carbon emissions. Behavioural changes that reduce in lower emissions are unlikely to occur on a voluntary basis, but higher fuel prices might – at a certain level – lead to changes in behaviour. These would, however, be relatively minor.en
dc.description.sponsorshipThis project is funded as part of a three-year project on "Tourism & Oil" (FRST CONC-11755-NMTS-LIN).en
dc.format.extent33en
dc.language.isoenen
dc.publisherLincoln University. Environment Society and Design Divisionen
dc.relationThe original publication is available from - Lincoln University. Environment Society and Design Divisionen
dc.relation.ispartofseriesLand Environment and People Research Report No. 6en
dc.rights©LEaP, Lincoln University, New Zealand 2008 This information may be copied or reproduced electronically and distributed to others without restriction, provided LEaP, Lincoln University is acknowledged as the source of information. Under no circumstances may a charge be made for this information without the express permission of LEaP, Lincoln University, New Zealand.en
dc.subjectenvironmental impacten
dc.subjectattitudesen
dc.subjecttourist behaviouren
dc.subjecttourist experienceen
dc.subjectcarbon dioxide emissionsen
dc.subjectwillingness to payen
dc.subjectfuel savingen
dc.subjecttourismen
dc.subjectsurveysen
dc.subjectperceptionsen
dc.titleEnvironmental attitudes and fuel saving behaviour by KEA campers customers: final report of a survey (June - November 2008)en
dc.typeReport
dc.subject.marsdenFields of Research::350000 Commerce, Management, Tourism and Services::350500 Tourismen
dc.subject.marsdenFields of Research::370000 Studies in Human Society::370100 Sociology::370109 Environmental Sociologyen
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Environment, Society and Designen
lu.contributor.unitDepartment of Tourism, Sport and Societyen
lu.contributor.unit/LU/Library, Teaching & Learningen
dc.subject.anzsrc1506 Tourismen
dc.subject.anzsrc150606 Tourist Behaviour and Visitor Experienceen
dc.subject.anzsrc160802 Environmental Sociologyen
pubs.confidentialfalseen
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Environment, Society and Design
pubs.organisational-group/LU/Faculty of Environment, Society and Design/DTSS
pubs.organisational-group/LU/Library, Teaching & Learning
pubs.publication-statusPublisheden
dc.publisher.placeCanterbury, N.Z.en
dc.identifier.eissn1172-0891en
lu.subtypeCommissioned Reporten


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