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Adoption of social media in the Australian and New Zealand wine industries

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dc.contributor.author Forbes, Sharon L. en
dc.contributor.author Goodman, S. en
dc.contributor.author Dolan, R. en
dc.date.accessioned 2017-04-20T23:59:13Z
dc.date.issued 2015-08 en
dc.date.submitted 2015-07-01 en
dc.identifier.citation Forbes, S.L., Goodman, S., & Dolan, R. (2015). Adoption of social media in the Australian and New Zealand wine industries. Journal of New Business Ideas and Trends, 13(2), 1-14. en
dc.identifier.issn 1446-8719 en
dc.identifier.uri https://hdl.handle.net/10182/8030
dc.description.abstract Purpose - This paper examines the adoption of social media technologies across the Australasian wine industries, how wineries are using social media, and the issues that limit adoption. Design/methodology/approach - Data for this exploratory study was obtained from a survey of wineries across Australia and New Zealand. Findings - The level of social media adoption by wineries is the same across both nations (65%), with Facebook and Twitter being the most adopted platforms. Wineries are predominantly utilising social media to communicate and provide event information to existing customers, as well as to advertise and gain new customers. Originality/value - This study adds to current knowledge regarding the use of social media in the wine industry, including a comparison of the use across Australasian wineries to wineries in other nations. It also identifies the main barriers affecting the use of social media by wineries; time constraints, effectiveness, and lack of knowledge. en
dc.format.extent 1-14 (14) en
dc.language.iso en en
dc.publisher Australian Business Education Research Association en
dc.relation The original publication is available from - Australian Business Education Research Association - http://www.jnbit.org/a.php?/content/issue/22 en
dc.relation.uri http://www.jnbit.org/upload/JNBIT_Forbes,_Goodman_Dolan_13(2)_2015.pdf en
dc.rights © JNBIT en
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International *
dc.subject social media en
dc.subject adoption en
dc.subject wine en
dc.subject Australia en
dc.subject New Zealand en
dc.title Adoption of social media in the Australian and New Zealand wine industries en
dc.type Journal Article
lu.contributor.unit Lincoln University en
lu.contributor.unit Faculty of Agribusiness and Commerce en
lu.contributor.unit Department of Agribusiness and Markets en
dc.subject.anzsrc 200102 Communication Technology and Digital Media Studies en
dc.subject.anzsrc 070604 Oenology and Viticulture en
dc.subject.anzsrc 1503 Business And Management en
dc.relation.isPartOf Journal of New Business Ideas and Trends en
pubs.issue 2 en
pubs.organisational-group /LU
pubs.organisational-group /LU/Faculty of Agribusiness and Commerce
pubs.organisational-group /LU/Faculty of Agribusiness and Commerce/AGMK
pubs.publication-status Published en
pubs.publisher-url http://www.jnbit.org/a.php?/content/issue/22 en
pubs.volume 13 en
dc.identifier.eissn 1447-9184 en
lu.identifier.orcid 0000-0002-3053-288X


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