Research@Lincoln
    • Login
     
    View Item 
    •   Research@Lincoln Home
    • Research Centres and Units
    • Agribusiness and Economics Research Unit (AERU)
    • AERU Research Report series
    • View Item
    •   Research@Lincoln Home
    • Research Centres and Units
    • Agribusiness and Economics Research Unit (AERU)
    • AERU Research Report series
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Key elements of success and failure in the NZ venison industry

    Shadbolt, Nicola M.; McDermott, Alan; Williams, Cornelius; Payne, Tracy; Walters, David; Xu, Yimin
    Abstract
    This study explores the nature and performance of the New Zealand venison industry from 1980 to 2007. A number of critical success factors that have enabled the venison industry to develop were identified. These include: Intrinsic attributes of venison as a game product and New Zealand as the origin; Existing market in the early stages of the industry’s development; Early pioneers recognising the opportunity and responding in kind, including securing legislative support for deer farming; Comparative production advantages; Economies of scope and scale in the processing/exporting sector to allow ready diversification of markets when supply increased rapidly; Communication along the value chain, especially with customers and chefs; and Industry co-operation involving a collective strategy and alignment of promotional funding. Scientific knowledge and expertise from researching other farmed animals was used to determine how deer could successfully become a farmed animal. Key areas included deer handling, reproduction, yarding and feed requirements. Further research will be necessary to better match venison supply with demand.... [Show full abstract]
    Keywords
    venison industry; economic aspects; industry structure; velvet industry; supply chain; Cervus elaphus; market analysis
    Date
    2008-08
    Type
    Monograph
    Collections
    • AERU Research Report series [354]
    Share this

    on Twitter on Facebook on LinkedIn on Reddit on Tumblr by Email

    Thumbnail
    View/Open
    aeru_rr_312.pdf
    Metadata
     Expand record
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us
     

     

    Browse

    All of Research@LincolnCommunities & CollectionsTitlesAuthorsKeywordsBy Issue DateThis CollectionTitlesAuthorsKeywordsBy Issue Date

    My Account

    LoginRegister

    Statistics

    View Usage Statistics
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us