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Rewarding responsible innovation when consumers are distant from producers: Evidence from New Zealand

Dalziel, Paul
Saunders, Caroline
Tait, Peter
Saunders, John
Miller, SA
Guenther, Meike
Rutherford, Paul
Driver, Tim
Date
2018
Type
Journal Article
Fields of Research
ANZSRC::1505 Marketing , ANZSRC::07 Agricultural and Veterinary Sciences , ANZSRC::150308 International Business , ANZSRC::3506 Marketing , ANZSRC::3509 Transportation, logistics and supply chains , ANZSRC::3801 Applied economics
Abstract
The concept of ‘responsible innovation’ is the subject of an expanding literature. As Vincent Blok and colleagues have recently analysed, practical issues undermine the adoption of responsible innovation in industry. These issues are intensified for agri-food producers who export a large proportion of their production to distant consumers, as is the situation in New Zealand. Even in this case, however, this study reports evidence that final consumers of agri-food products in five of New Zealand’s key export markets value credence attributes produced by responsible innovation and that this has the potential to increase returns to the country’s domestic producers. A national movement of New Zealand agribusiness leaders is pursuing this vision, but further research is needed to understand how responsible innovation can operate in global agribusiness value chains.
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Creative Commons Rights
Attribution-NonCommercial-ShareAlike
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