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The ethics of informal social experiments

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dc.contributor.author Manna, Valerie A. en
dc.contributor.editor Wooliscroft, B. en
dc.contributor.editor Ganglmair-Wooliscroft, A. en
dc.date.accessioned 2018-06-10T23:36:43Z
dc.date.created 2017-06-22 en
dc.date.issued 2017-08 en
dc.identifier.isbn 9780473395834 en
dc.identifier.uri https://hdl.handle.net/10182/9574
dc.description.abstract The dissemination of informal social experiments via social media videos may have consequences on formal social marketing research and society overall. This discussion paper explores the ethics of informal social experiments and hypothesizes on societal outcomes arising from potential ethical breaches. A purposely chosen sample of six social experiment campaigns are assessed against relevant ethical themes embodied within the Marketing Research Association’s Code of Marketing Re-search Standards. The social experiment campaigns reviewed exhibit a pattern in the areas of the profession’s ethical code that are contravened. This exploratory evaluation is limited to a small sample. Future research to systematically validate whether potential ethical violations concern viewers and assess the impact of these violations is suggested. This work may provide a basis for marketing industry groups to explore initiatives to regulate disclosure of informal social experiments. This paper provides a basis for reflective evaluation by both informal and formal social marketing researchers. en
dc.format.extent 640-657 (17) en
dc.language.iso en en
dc.publisher Macromarketing Society Inc. and the Marketing Department, University of Otago en
dc.relation The original publication is available from - Macromarketing Society Inc. and the Marketing Department, University of Otago - http://society.macromarketing.org/assets/proceedings/2017-macromarketing-proceedings.pdf en
dc.rights © The Author en
dc.source Macromarketing Conference 2017: Macromarketing Systems' Contributions to Society: Past, Present and Potential en
dc.subject social experiments en
dc.subject ethics en
dc.subject social media en
dc.title The ethics of informal social experiments en
dc.type Conference Contribution - Published
lu.contributor.unit Lincoln University en
lu.contributor.unit Faculty of Agribusiness and Commerce en
lu.contributor.unit Department of Agribusiness and Markets en
lu.contributor.unit Research Management Office en
lu.contributor.unit /LU/Research Management Office/2018 PBRF Staff group en
dc.relation.isPartOf Macromarketing 2017 conference proceedings: Macromarketing systems' contributions to society: Past, present and potential en
pubs.finish-date 2017-06-22 en
pubs.organisational-group /LU
pubs.organisational-group /LU/Faculty of Agribusiness and Commerce
pubs.organisational-group /LU/Faculty of Agribusiness and Commerce/AGMK
pubs.organisational-group /LU/Research Management Office
pubs.organisational-group /LU/Research Management Office/2018 PBRF Staff group
pubs.publication-status Published online en
pubs.publisher-url http://society.macromarketing.org/assets/proceedings/2017-macromarketing-proceedings.pdf en
pubs.start-date 2017-06-19 en
lu.identifier.orcid 0000-0002-7833-2246
lu.subtype Conference Paper en


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