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dc.contributor.authorManna, Valerie A.en
dc.contributor.editorWooliscroft, B.en
dc.contributor.editorGanglmair-Wooliscroft, A.en
dc.date.accessioned2018-06-10T23:36:43Z
dc.date.created2017-06-22en
dc.date.issued2017-08en
dc.identifier.isbn9780473395834en
dc.identifier.urihttps://hdl.handle.net/10182/9574
dc.description.abstractThe dissemination of informal social experiments via social media videos may have consequences on formal social marketing research and society overall. This discussion paper explores the ethics of informal social experiments and hypothesizes on societal outcomes arising from potential ethical breaches. A purposely chosen sample of six social experiment campaigns are assessed against relevant ethical themes embodied within the Marketing Research Association’s Code of Marketing Re-search Standards. The social experiment campaigns reviewed exhibit a pattern in the areas of the profession’s ethical code that are contravened. This exploratory evaluation is limited to a small sample. Future research to systematically validate whether potential ethical violations concern viewers and assess the impact of these violations is suggested. This work may provide a basis for marketing industry groups to explore initiatives to regulate disclosure of informal social experiments. This paper provides a basis for reflective evaluation by both informal and formal social marketing researchers.en
dc.format.extent640-657 (17)en
dc.language.isoenen
dc.publisherMacromarketing Society Inc. and the Marketing Department, University of Otagoen
dc.relationThe original publication is available from - Macromarketing Society Inc. and the Marketing Department, University of Otago - http://society.macromarketing.org/assets/proceedings/2017-macromarketing-proceedings.pdfen
dc.rights© The Authoren
dc.sourceMacromarketing Conference 2017: Macromarketing Systems' Contributions to Society: Past, Present and Potentialen
dc.subjectsocial experimentsen
dc.subjectethicsen
dc.subjectsocial mediaen
dc.titleThe ethics of informal social experimentsen
dc.typeConference Contribution - Published
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Agribusiness and Commerceen
lu.contributor.unitDepartment of Agribusiness and Marketsen
lu.contributor.unitResearch Management Officeen
lu.contributor.unit/LU/Research Management Office/2018 PBRF Staff groupen
dc.relation.isPartOfMacromarketing 2017 conference proceedings: Macromarketing systems' contributions to society: Past, present and potentialen
pubs.finish-date2017-06-22en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/AGMK
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/2018 PBRF Staff group
pubs.publication-statusPublished onlineen
pubs.publisher-urlhttp://society.macromarketing.org/assets/proceedings/2017-macromarketing-proceedings.pdfen
pubs.start-date2017-06-19en
lu.identifier.orcid0000-0002-7833-2246
lu.subtypeConference Paperen


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