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Item Open Access A review of economic, relational, social and environmental measures of agricultural cooperatives performance: Trends, sectoral, and geographical association(Brill Academic Publishers, 2024) Lees, Nicholas; Aboah, Joshua; De Ponti, SantiagoThere is increasing interest in the performance of agricultural cooperatives. However, there is little consensus on what measures are most appropriate to use or how best to capture the social and environmental impact of these organisations. Despite this, to date, there are no studies that review the literature on agricultural cooperative performance to establish how the most used performance measures have evolved over time and any relationship between the sectors and locations of agricultural cooperatives. Thus, this paper seeks to address this gap by (i) identifying the foremost measures that have been used to evaluate the performance of agricultural cooperatives; and (ii) exploring the trends, sectoral and geographical association with the use of these performance measures. A multistage analytical framework, comprising a journal article network analysis and a qualitative meta-analysis is used to extract relevant information from 124 journal articles and perform content analysis. Subsequently, a non-parametric test is used to examine the association between the year of publication, sector and geographical location of agricultural cooperatives and the performance measures. The results highlight a diverse list of indicators utilised to assess the performance of agricultural cooperatives. However, there is a narrow focus and dominant use of short-term economic metrics, and limited use of environmental and sustainability measures. Also, the results show a significant increase in the use of liquidity indicators in more recent publications. There exists a significant association between the sector of the agricultural cooperative and the most used performance measures but no association with the geographical location. The findings highlight the need to develop performance measures that evaluate the positive spill-over effects of agricultural cooperative activities on non-members, communities, and the natural environment. Also, the findings provide a rubric for benchmarking the performance and identifying best practices that can be shared across different cooperatives.Item Open Access Against the grain: Consumer’s purchase habits and satisfaction with gluten-free product offerings in European food retail(Multidisciplinary Digital Publishing Institute (MDPI), 2024-10) Dean, David; Rombach, Meike; Vriesekoop, Frank; Mongondry, Philippe; Hoa, Le Viet; Laophetsakunchai, Sirasit; Urbano, Beatrice; Briz, Theresa; Xhakollari, Vilma; Atasoy, Güler; Turhan, Mahir; Chrysostomou, Stavroula; Hadjimbei, Elena; Hassan, Hussain; Bassil, Maya; Amala, Sanna; Gła˛bska, Dominika; Guzek, Dominika; Von den Berg, Sophie; Ossel, Lilien; Scannel, Amalia; Rauniyar, Puja; Bathrellou, Eirini; Kontogianni, Meropi; de Koning, WimAcross the world and within Europe, a growing number of consumers are choosing to buy gluten-free products. Motivations for a gluten-free diet and the consequences of consuming gluten are varied, from a medical necessity for those diagnosed with celiac disease to a range of health complications and discomfort for those who are gluten-intolerant. In this research, 7296 gluten-free consumers across 13 European countries responded to an online survey on the 33 types of gluten-free products purchased, how frequently they purchased them, their satisfaction with gluten-free quality and availability, the problems they have experienced, and the strategies they have employed to cope with these problems. The investigation examines whether and how these consumer attitudes and behaviors differ between those diagnosed with celiac disease, those who are gluten-intolerant, and those who are caregivers for others with a gluten-free diet. The results show that significant differences existed for all these habits and issues across the three gluten-free consumer groups. Specifically, caregivers purchased most of the gluten-free product types more frequently than the other two groups, experienced more availability problems, and were more likely to shop at multiple stores or make their own gluten-free products. Celiac-diagnosed consumers tended to buy gluten-free products more frequently than those who are gluten-intolerant, and they tended to be the most satisfied with the quality and range of gluten-free offerings. Despite purchasing frequency differences between the groups, the results suggest a similar hierarchy of gluten-free products that could provide the foundation for a European gluten-free food basket.Item Open Access Māori values and agricultural value chains(2023) Tangiora, HirainaPresentation given at Research-Policy Nexus Workshop : Nutrition for ALL: What can we learn from communities in Mountain and Hill Region?Item Open Access Agrifood sustainability transitions in firms and industry: A bibliographic analysis of research themes(Multidisciplinary Digital Publishing Institute (MDPI), 2024-08-02) Lees, Nicholas; Sivakumar, Sivashankar; Lucock, XiaomengThere is a growing consensus that the modern food system lies at the centre of the great challenges facing humanity and that urgent and profound changes are required in the way that food is produced, processed, distributed and consumed. This review analyses sustainability transitions within agrifood systems, focusing on the role of firms and industries as defined by the Sustainable Transitions Research Network (STRN). This paper conducts the first systematic literature review using bibliometric analysis to assess the current state of research on this theme. The findings reveal a significant increase in publications related to firms and industries associated with agrifood sustainability transitions. Furthermore, the focus of current research is geographically concentrated in the European Union. The review identifies four key themes in the literature, based on the co-occurrence of keywords. These are agriculture, innovation, governance, food systems and agroecology. The review identifies an increasing awareness of the role of farmers in driving sustainability transitions at the farm level. Furthermore, there is an increasing awareness of the interrelated characteristics of the agrifood system, which acknowledges the need for sustainable innovations to occur at multiple stages of the agrifood system. The review also shows that there is growing evidence that innovations can occur through disruptive as well as incremental innovation and highlights the importance of governance influencing transitions. The existing literature raises questions about alternative food networks as sustainable innovations, their potential for significant change in the established food system and the validity of their claims regarding food equity and environmental sustainability. A key theme emerging from the literature is an ecological perspective that identifies the complex biological processes and ecosystems that form an integral part of agricultural production. These findings provide a greater understanding of the current literature landscape of agrifood sustainable transitions relating to firms and industries and lay a foundation for future research.Item Open Access Agrifood sustainability transitions in firms and industry: A bibliographic analysis of research themes(MDPI, 2024-05-28) Lees, Nicholas; Sivakumar, S; Lucock, XiaomengThere is a growing consensus that the modern food system lies at the centre of the grand challenges facing humanity and requires urgent and profound changes in the way that food is produced, processed, distributed and consumed. This review analyses sustainability transitions within agrifood systems, focusing on the role of firms and industries as defined by the Sustainable Transitions Research Network (STRN). This paper conducts the first systematic literature review using bibliometric analysis to assess the current state of research on this theme. The findings reveal a significant increase in publications related to firms and industries within agrifood sustainability transitions. Furthermore, the current research is geographically concentrated in the European Union. The review identifies four key themes in the literature based on co-occurrence of keywords. These are agriculture, innovation, governance, food systems and agroecology. The review identifies increasing awareness of the role of farmers in driving sustainability transitions at the farm level. Furthermore, there is an increasing awareness of the interrelated characteristics of the agrifood system which acknowledges the need for sustainable innovations to occur at multiple stages of the agrifood system. It also shows that there is growing evidence that innovations can occur through disruptive as well as incremental innovation, and highlights the importance of governance influencing transitions. The literature raises questions about Alternative Food Networks as sustainable innovations, their potential for significant change in the established food system and the validity of their claims to food equity and environmental sustainability. A key theme emerging from the literature is an ecological perspective that identifies the complex biological processes and ecosystems as an integral part of agricultural production. These findings provide a greater understanding of the current literature landscape of agrifood sustainable transitions relating to firms and industries and lay a foundation for future research.Item Open Access Impact of COVID-19 on Chinese urban consumers’ food safety knowledge and behavior – A comparative study between pre and post pandemic eras(Elsevier, 2024-10) Wang, Ke; Cong, Lei; Mirosa, Miranda; Bai, Lan; Hou, Yakun; Bremer, PhilThe COVID-19 pandemic caused notable changes to the food-related habits of consumers worldwide due to their concerns about the risk of infection and the requirement to follow government mandates. To investigate the impact of the pandemic on Chinese consumers’ food safety knowledge, food safety behaviors, and their most recent food poisoning experiences, we compared the results from an online survey (n = 583, Dec 2019) conducted before the pandemic was officially announced with an identical survey (n = 599, Aug 2023) conducted seven months after the Chinese government downgraded restrictions related to COVID-19. Post-pandemic there was a significant decrease in consumers’ food safety knowledge and self-reported food safety behaviors and a significant increase in their self-reported experiences of food poisoning. Despite respondents stating that their food safety knowledge and behaviors had improved since the start of the pandemic, the data obtained from the two surveys and the respondents self-reporting of foodborne illness suggest that in fact their safety knowledge and behaviors had decreased. These findings highlight the need to reinforce food safety education and behaviors during times when the food system is disrupted, and consumers are focusing on what they perceive to be more immediate issues.Item Open Access The application of biometric approaches in agri-food marketing: A systematic literature review(Multidisciplinary Digital Publishing Institute (MDPI), 2023-08) Cong, Lei; Luan, S; Young, E; Mirosa, M; Bremer, P; Torrico, DamirA challenge in social marketing studies is the cognitive biases in consumers’ conscious and self-reported responses. To help address this concern, biometric techniques have been developed to obtain data from consumers’ implicit and non-verbal responses. A systematic literature review was conducted to explore biometric applications’ role in agri-food marketing to provide an integrated overview of this topic. A total of 55 original research articles and four review articles were identified, classified, and reviewed. It was found that there is a steady growth in the number of studies applying biometric approaches, with eye-tracking being the dominant method used to investigate consumers’ perceptions in the last decade. Most of the studies reviewed were conducted in Europe or the USA. Other biometric techniques used included facial expressions, heart rate, body temperature, and skin conductance. A wide range of scenarios concerning consumers’ purchase and consumption behaviour for agri-food products have been investigated using biometric-based techniques, indicating their broad applicability. Our findings suggest that biometric techniques are expanding for researchers in agri-food marketing, benefiting both academia and industry.Item Open Access GlobalGAP compliance costs in Ghana’s small-scale pineapple farming sector(Taylor & Francis, 2024) Annor, PB; Kaitibie, Simeon; Lyne, MichaelWhen farmers implement GlobalGAP they incur specific input costs that arise from quality requirements of the technology. However, due to the difficultly in observing and measuring food quality, previous empirical studies seldom analysed the relationship between quality improvements in food production and total costs of production. They assumed that product quality itself was exogenous and hence had no effect on productive efficiency or cost of production. This study estimates the impact of GlobalGAP on costs of production while accounting for fixed cost improvements and quality endogeneity. Data were obtained from GlobalGAP-certified small-scale pineapple farmers in Ghana. The hypothesis that product quality was exogenous was tested and rejected. Consequently, a quality-adjusted translog cost function was used to identify the main contributors to cost increases on small-scale GlobalGAP-certified pineapple farms. The estimated function exhibited economies of size, implying that most small-scale adopters are unable to increase output and benefit from lower average costs. Production costs arising from improvements in quality imposed by GlobalGAP are most sensitive to changes in plantlet price, followed by wages, agrochemical price and expenditure on capital items. Smaller small-scale farmers are much more sensitive to increases in capital expenditure than are larger small-scale farmers. Key policy recommendations include joint ventures to increase nursery capacity and competition in the market for plantlets, scrutiny of mandatory fees impacting the cost of imported labour-saving inputs, facilitating sharing arrangements between smallholders to lower the cost of on-farm infrastructure, and research to identify constraints preventing certified farmers from exploiting size economies.Item Open Access Measuring agricultural cooperative performance: Trends, sectoral and geographical association(Elsevier, 2022-05-04) Aboah, J; Lees, Nicholas; Deponti, SThere is increasing interest in the performance of agricultural cooperatives. However, there is little consensus on what measures are most appropriate to use. Despite this, to date, there are no studies that review the literature on agricultural cooperative performance to establish how the most used performance measures have evolved over time and any relationship between the sectors and locations of agricultural cooperatives. Thus, this paper seeks to address this gap by (i) identifying the foremost measures that have been used to evaluate the performance of agricultural cooperatives; and (ii) exploring the trends, sectoral and geographical association with the use of these performance measures. A multistage analytical framework, comprising a journal article network analysis and a qualitative meta-analysis is used to extract relevant information from 124 journal articles and perform content analysis. Subsequently, a non-parametric test is used to examine the association between the year of publication, sector and geographical location of agricultural cooperatives and the performance measures. The results show a significant increase in the use of liquidity indicators in more recent publications. There exists a significant association between the sector of the agricultural cooperative and the most used performance measures but no association with the geographical location.Publication Embargo Factors influencing GlobalGAP adoption and its impact on income and production costs of small-scale pineapple farmers in Ghana : A thesis submitted in partial fulfilment of the requirements for the Degree of Doctor of Philosophy at Lincoln University(Lincoln University, 2023) Annor, Prince BaahThe adoption of Global Good Agricultural Practices (GlobalGAP) improves food quality and safety along fresh produce value chains, but adoption rates have been low among small-scale pineapple farmers in Ghana. Low adoption rates have contributed to a fall in smallholder participation in export-oriented production and declining export performance. While policymakers and other industry stakeholders have tried to find ways to improve GlobalGAP adoption in Ghana, little is known about the determinants and impacts. Consequently, stakeholders do not know which smallholders are most likely to respond positively to interventions aimed at promoting adoption. Moreover, previous studies have identified significant increases in smallholder production costs associated with GlobalGAP compliance. However, there is limited information on how specific inputs used by GlobalGAP certified farmers increase production costs. Such information would help policymakers to target interventions at the most important drivers of quality-enhancing compliance costs. Furthermore, it would make adoption more affordable to farmers and less expensive for taxpayers who fund these interventions. In the first instance, this study set out to measure the impact of GlobalGAP adoption on the net incomes of smaller and larger small-scale pineapple farmers, recognising that compliance incurs significant fixed costs, and that fixed costs pose a greater obstacle to adoption on smaller farms. Small-scale farmers were defined as those operating farms no larger than five hectares. The study used probit and two-stage regression models to estimate the impact of GlobalGAP adoption on net income. These techniques were applied to a representative sample of 546 small-scale pineapple farmers located in Ghana’s two leading export production districts. Of these 546 farmers, 236 were GlobalGAP adopters; the remaining 310 were non-adopters. The probit model showed that the probability of adoption was higher for households that had larger land endowments, were members of an agricultural cooperative, engaged with extension services, and had female heads. The regression models showed that GlobalGAP adoption reduced net income on farms producing less than one hectare of pineapples, but increased net income on farms growing more than one hectare of pineapples. The study thus recommends that extension and other interventions intended to promote GlobalGAP adoption amongst pineapple farmers in Ghana should be targeted at those able and willing to grow more than one hectare of pineapples. Second, this study used a quality-adjusted transcendental logarithmic (translog) cost function to identify the main contributors to production costs in the sub-sample of 236 GlobalGAP adopters. The results showed that production cost is most sensitive to changes in the plantlet price, followed by wages, agrochemical prices, and expenditure on capital items. Smaller small-scale farmers are much more sensitive to increases in capital expenditure than are larger small-scale farmers. Post-estimation analysis showed that improvements in product quality increased production costs at an increasing rate. Key policy recommendations include joint ventures to increase nursery capacity and competition in the market for plantlets, scrutiny of mandatory fees impacting the cost of imported labour-saving inputs, facilitating sharing arrangements between smallholders to lower the cost of on-farm infrastructure, and research to identify constraints preventing certified farmers from exploiting size economies.Publication Open Access Corporate sustainability reporting and stakeholders’ interests: Evidence from China(Multidisciplinary Digital Publishing Institute (MDPI), 2024-04) Xu, L; Xie, L; Mei, S; Hao, J; Zhang, Yuqian; Song, YThis paper examines whether the adoption of the Global Reporting Initiative (GRI) by listed firms could enhance the alignment between corporate sustainability reporting and stakeholders’ interests in China. Drawing on content analysis of the environmental, social, and governance (ESG) reports of 48 selected listed firms and a questionnaire survey of 409 respondents, this study shows that most of the sampled firms with GRI adoption have more sustainability activities identified in the content analysis than their peers that do not follow the GRI guidelines in the same industries; both groups of firms have a similar pattern of disclosure frequency in light of the six dimensions developed in this study; and there is a disconnect between the stakeholders’ needs and the sustainability reporting practice of the sampled listed firms. The findings reflect that the current corporate social responsibility reporting practice could be interpreted as a strategic response to the government’s policy priorities, rather than a direct attempt to address stakeholders’ concerns.Publication Open Access Comments of the AFAANZ Auditing and Assurance Standards Committee on the Proposed Standard on Assurance Engagements over GHG Emissions Disclosure(John Wiley & Sons Australia, Ltd on behalf of Accounting and Finance Association of Australia and New Zealand, 2023-12) Hay, D; Harding, N; Gan, Christopher; Ge, I; Ho, Linh; Ranasinghe, D; Singh, H; Sultana, N; Zhou, SThe New Zealand External Reporting Board (XRB) issued for public comment a standard on Assurance Engagements over GHG Emissions Disclosure. The Auditing and Assurance Standards Committee of AFAANZ prepared a submission, based on the findings reported in published research, responding to a number of the questions asked by the XRB. This technical note presents the formal submission made to the XRB.Publication Open Access Comments on Exposure Draft for Proposed ISSA 5000, sustainability assurance engagements by the Auditing and Assurance Standards Committee of AFAANZ(John Wiley & Sons Australia, Ltd on behalf of Accounting and Finance Association of Australia and New Zealand, 2024-03) Hay, D; Harding, N; Biswas, P; Gan, Christopher; Ge, IQ; Ho, Linh; Ranasinghe, D; Singh, H; Sultana, N; Zhou, SThe Exposure Draft for Proposed International Standard on Sustainability Assurance (ISSA) 5000 has been issued by the International Auditing and Assurance Standards Board (IAASB) because there is increasing demand by stakeholders for assurance of sustainability information. Our recommendations include: (i) a more flexible approach to ethics and quality management instead of the requirements for standards that are at least as demanding as the accounting profession's standards; (ii) more differentiation between the requirements for limited as opposed to reasonable assurance and (iii) more cautious use of the term materiality and clearer definitions of the different materiality concepts to avoid potential confusion.Publication Embargo New Zealand wine exports to China: Barriers and potential mitigation strategies : A thesis submitted in partial fulfilment of the requirements of the Degree of Master of Commerce and Management at Lincoln University(Lincoln University, 2024) Yu, HaoWith the gradual expansion of Asian wine consumption in the past decade, China has become Asia’s largest and most significant wine consumption market. As a result, China has become one of the most significant target markets for New Zealand wine exports to Asia. In terms of purchasing power, China is a large potential market. However, Chinese wine consumption has declined recently, and New Zealand's wine market share in China has stagnated. Because of a different drinking culture, government policies, and COVID-19, exports of New Zealand wine to China have encountered various barriers, especially during the pandemic, that eventually prevented New Zealand wine exporters from exploring the Chinese market. This study reviews the global wine industry, the New Zealand wine industry, and the Chinese wine market recently. The literature review focuses on Chinese wine consumers’ preferences, export strategies, and a framework for export barriers. The study uses in-depth interviews with New Zealand wine exporters and Chinese wine importers to investigate New Zealand wine exporters’ backgrounds, export processes, entering the Chinese market mode, export strategies, and various barriers encountered in exporting to China. According to the findings, potential strategies are proposed to mitigate the barriers encountered by New Zealand wine exporters. The primary data were obtained from semi-structured interviews of 12 wine exporters in New Zealand between June and August 2023. These exporters are also local wine producers and export their products. The interviewees are leaders directly engaged in wine exporting or understand the relevant export business currently working as New Zealand wine exporters. Secondary data come from literature studies and published reports by research institutions. Three Chinese wine importers in Shanghai were also interviewed to understand the barriers to New Zealand exporters from a different perspective. The results show that indirect exports are more suitable for entering the Chinese market. Successful exporting is related to rich exporting experience and adequate financial and human resources. The recent barriers New Zealand wine exporters face include exogenous, procedural, resource, and knowledge and experience barriers. Exporters can actively enhance export knowledge and accumulate experience to mitigate the impact of export barriers on enterprises. The results provide new evidence of the success of New Zealand wine exporters in exploring the Chinese market. The results also give policymakers insights on exporting to China, increasing their export experience, and mitigating and eliminating the main export barriers to speed up internationalisation.Publication Embargo Livelihood goals, livelihood strategy selection and household welfare in rural China: A utility maximization perspective : A thesis submitted in partial fulfilment of the requirements for the Degree of Doctor of Philosophy at Lincoln University(Lincoln University, 2023) Chen, ChenChina has the world’s second largest rural population and dramatic development in the rural economy. Rural households’ livelihoods have changed with economic transformation and face challenges from income equality, relative poverty, climate change and the continuing influence of COVID-19. In this situation, how to realize inclusive, sustainable and resilient livelihoods for rural residents is an urgent problem. Rural households’ livelihood decision largely results from unobserved heterogeneous goals and intentions and directly observable, different rural household characteristics. Previous studies explored the factors influencing rural households’ choice of a livelihood strategy and livelihood outcome but mainly focused on the impacts of external macro factors. However, livelihood goals are emphasized as the main base for rural households to allocate livelihood assets and are the critical orientations of livelihood strategy selection. To date, it is still poorly understood how rural households’ livelihood goals influence their livelihood strategy selection and whether different livelihood goals and their potential interaction effect with livelihood strategy selection influence rural household welfare. Using the panel data from the 2010-2018 China Family Panel Studies, this study explores the relationship between livelihood goals, livelihood strategy selection and rural household welfare. After deleting cases with missing values in the main and control variables, 23,967 rural cases are used for analysis in the study. To explore the linkages between livelihood goals and livelihood strategy selection, this study constructs measurements of three livelihood goals (the survival, security and self-respect goals) and then calculates an index for each goal. Livelihood strategies are divided into three groups (agricultural, non-agricultural, and diversification) based on rural households’ income sources. The multinomial logit model with fixed effects empirically estimates the relationship between livelihood goal indices and livelihood strategy selection. The random effects and the correlated random effects models are used to check the robustness. The two-step instrumental probit regression model is used to address the endogeneity problem. The results show that rural households with a survival goal are more likely to choose the diversification and agricultural strategies but less likely to select the non-agricultural strategy. In contrast, the non-agricultural strategy is the priority when rural households pursue security or self-respect maximization. To address potential endogeneity in the dynamic panel model, the generalized method of moments model is used to investigate the impact of livelihood goals and strategy selection on rural household welfare. The unconditional quantile regression with fixed effects model is employed to analyse the heterogeneous effects on household welfare. The results show that rural households with a higher livelihood goal do not obtain higher welfare. Rural households adopting the non-agricultural and diversification strategies have higher welfare than other strategies. The interaction effects show that rural households can get higher welfare if their livelihood goals and livelihood strategy selection match. The unconditional quantile regression result shows that households’ livelihood goals and livelihood strategy selection affect household welfare across different quantiles.Publication Open Access The effects of purchase and consumption on beef quality attribute beliefs: A study of tourists visiting Vanuatu(Taylor & Francis, 2024-04-18) Lees, Nicholas; Greenhalgh, JTourists’ gastronomic experiences are integral to their overall travel satisfaction. Understanding the factors influencing tourists’ perceptions of local cuisine quality is crucial. This study explores the development of quality attribute beliefs among tourists unfamiliar with Vanuatu beef. It focuses on credence and experience quality attributes and their evolution through the purchasing and consumption of Vanuatu beef, considering the influence of personal factors on attribute beliefs. Data from 200 tourists in Vanuatu was analysed using factor analysis, means comparison, and multiple linear regression. The results highlight the influence of tourists’ pre-existing beliefs on credence quality attributes, impacting their post-purchase and consumption beliefs. Additionally, personal factors, especially the importance of credence attributes, significantly affect pre- and post-purchase beliefs about experience quality attributes. However, the importance of experience attributes only affects post-purchase beliefs regarding credence attributes. This research provides valuable insights into the formation of tourists’ beliefs about the quality attributes of local cuisine. The findings are particularly significant as tourists’ gastronomic experiences are closely tied to their overall travel satisfaction. Understanding these dynamics is crucial for enhancing tourists’ experiences in Vanuatu and similar destinations.Publication Embargo The role of information in land-use decision-making : The perspective of farmers in New Zealand :(Lincoln University, 2023) Blake, AimeeAgri-food systems are facing increasing pressure to transition toward more sustainable alternatives, which are information-intensive and may require different forms of knowledge. Therefore, optimal and sustainable land-use decision-making requires effective information provision. However, digital technologies and the information age have changed the ways in which farmers interact with information. This necessitates different approaches and raises questions regarding how and why farmers gather information and whom they trust. Thus, the purpose of this study was to explore the role of information in land-use decision-making from the perspective of farmers in New Zealand. Twenty-two semi-structured interviews with commercial pastoral farmers and a focus group with emerging young farmers were conducted. The results evidence that information is important for decision-making and that gathering processes are personal and contextual. The farmer participants sourced information from a variety of sources across digital and physical formats. Traditional institutions (i.e., industry groups) were recognised; however, digital and informal sources (i.e., the internet and interpersonal networks) were the most utilised. The farmer participants engaged as researchers and information curators online and within networks, to share learnings in communities of practice. The young farmer participants particularly interacted digitally, following farmer influencers and utilising artificial intelligence (AI). Audio formats were acknowledged as useful, and information about consumers was important, signalling market orientation. Combining formal and informal elements, the farmer participants valued how catchment groups are community-led and outcomes-focused. Additionally, knowledge brokering through intermediaries at the catchment level assisted with information exchanges. The most trusted sources of information were other high-achieving farmers and interpersonal networks; however, there were mixed experiences with peers. Validation of information occurred through a triangulation and cross-referencing process. Attempts to determine what is trustworthy were challenging due to misinformation and information overload, which hindered effective decision-making. Farmers largely felt that strategic land-use information was challenging to source, especially in relation to regional contexts. Overall, the results signal the need to combine the best of informal and formal sources and that farmers should be recognised as co-creators of information. This research contributes to the literature on information and farmer decision-making in the information age. Potential actions that emerge from the findings include improving digital literacy, hybrid approaches to information provision, adopting listening rather than telling approaches, and supporting intermediaries. These insights could be of interest to inform effective approaches to information provision. Future research into digital literacy, the perspectives of information providers, and the influence of evolving sources (i.e., AI) would be useful. Additionally, the implications of misinformation and information disorders on trust and decision-making should be considered. It is concluded that as technologies evolve, an ongoing conceptualisation of information and farmer habits will be required.Publication Open Access Impact of mobile payment adoption on household expenditures and subjective well-being : A thesis submitted in partial fulfilment of the requirements for the Degree of Master of Commerce and Management at Lincoln University(Lincoln University, 2023) He, QuanIn recent years, mobile payment has gradually become increasingly popular worldwide. Especially in China, mobile payments are ubiquitous and gradually replacing traditional cash payments. This thesis estimates the effects of mobile payment adoption on household expenditures and subjective well-being. It considersfour categories of household expenditures (clothes, durable goods, consumer goods, and cultural and leisure activities) and four indicators (life satisfaction, contentment, income satisfaction, and depression) of subjective well-being. This thesis uses the Augmented Inverse Probability Weighting estimator to analyse the 2017 Chinese General Social Survey data while accounting for the selection bias inherent in mobile payment adoption. The empirical results show that people’s decisions to adopt mobile payments are positively associated with their educational level, car ownership, social interaction, Internet penetration rate, and residential location. Mobile payment adoption significantly increases household expenditures on consumer goods and cultural and leisure activities but not on clothes and durable goods. Moreover, mobile payment adoption significantly decreases contentment while increasing depression. This thesis also finds that mobile payment adoption significantly decreases urban people’s contentment but significantly increases urban people’s depression. Disaggregated analyses show that mobile payment adoption increases spending on consumer goods but decreases contentment for urban households; increases spending on consumer goods and depression for rural households; increases spending on consumer goods; decreases contentment and income satisfaction for male respondents; and increases spending on clothing, cultural, and leisure activities, and depression for female respondents. Therefore, the government should create products and services to extend the benefits of mobile payments to all segments of Chinese society. At the same time, it should help consumers avoid the debt incurredthrough educational programs and advertising.Publication Embargo Updating Aaker’s model of brand equity to incorporate modern social media strategies and consumer interactions : A thesis submitted in partial fulfilment of the requirements for the Degree of Doctor of Philosophy at Lincoln University(Lincoln University, 2023) Robertson, LynneBrand equity provides businesses with a solid foundation for understanding the success of their strategic marketing, which contributes to their financial profitability and success. It is a critical factor in business and marketing strategies, as brands are assets that drive business performance over time. A brand's equity is a tactical aid to generate short-term sales and strategic support to create long-term value for an organisation. In 1991, David Aaker pioneered this space, constructing a brand equity model that is still used today. The model was constructed with five dimensions, brand loyalty, brand awareness, brand associations, perceived quality, and other proprietary brand assets. Although brand equity is an essential measure for companies, research has not reconsidered traditional methods, reexamining accounting for social media. Social media has been a massive shift in the global markets, offering consumers a new way to communicate and engage with people and brands online. Social media is one of the most popular online activities. Content published on social media platforms containing information created which is highly accessible and intended to facilitate communication, influence and interaction with others, even on a global scale. Social media platforms such as Facebook, Twitter, Instagram, and YouTube, are among the largest in the world, with billions of users. The emergence of social media has changed how consumers interact and absorb content. As a result, companies must reconsider their marketing efforts and where marketing investments are made, ensuring they continue to reach their target consumers. This study determined how Aaker’s brand equity model could be updated by accounting for social media marketing. Four additional social media marketing-based dimensions were considered and used within the study; online brand information/usefulness, online brand interaction/ engagement, online brand detection and online brand affiliation. One model closely followed Aaker’s structure and integrated the social media concepts within its original structure; the second added the social media dimensions as separate drivers. A robust design method was developed to assess the alternative approaches to updating the model, testing the suitability of the two proposed expanded models. An online survey was developed, and the data was collected from 509 respondents through Qualtrics. Before this, pre-testing was undertaken with a small group of 20 individuals to check the validity and detail of the instrument. Exploratory Factor Analysis, Confirmatory Factor Analysis, and Structural Equation Modeling were used to analyse the data. Smart-PLS and AMOS were the selected software to test the models. The results clearly show that the separated updated model is superior, supporting the notion that social media drivers work alongside the original model drivers. Nevertheless, there is scope for further research to be carried out in this space, helping companies to build brand equity both through traditional marketing strategies and emerging social media strategies.Publication Open Access Māori cultural values and soil fertility management – An exploratory study(New Zealand Grassland Association, 2023) Lucock, Xiaomeng; Moir, James; Ruwhiu, DHighlights • There have been limited studies to date specifically relating Māori cultural values to soil fertility management practices on farms. • The deep-rooted connection between Māori people and the land is a critical feature of their land management decisions. • Farms are food baskets for whānau and the wider community, as well as sources of income to provide other services and desired outcomes (e.g., social, cultural, environmental). • Soil fertility maintenance is a high priority for Māori land managers, but there is a fine balance to strike between this, farm cashflow and other responsibilities (e.g., whānau, community, kaitiakitanga). • Current environmental regulations present many complex challenges to Māori farms. • Potential exists in unlocking Māori provenance through seeking business partners who share the same cultural values.