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Consumer attitudes towards and willingness to pay for NZ food attributes in the UK, China and India and the impact on NZ producer returns

Saunders, Caroline M.; Guenther, Meike; Tait, Peter R.; Saunders, John (2013-08)

This study examined consumer attitudes towards food attributes and origins, alongside consumer’s willingness to pay (WTP) for food certified for these attributes in China, India and the UK. The study used surveys including ...