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Maximising export returns: Consumer attitudes towards attributes of food and beverages in export markets relevant to New Zealand
(Lincoln University, 2015-11)
The aim of this study is to explore consumer preferences towards selected key attributes in food, beverage, and other products in China, India, Indonesia, Japan and the United Kingdom (UK). The targeted consumer groups are ...
The AERU Data Portal: An introduction
(AERU, Lincoln University | Te Whare Wānaka o Aoraki, 2018-03)
Enterprises exporting food and beverage products from New Zealand are able to capture higher prices by marketing quality attributes of their products that are valued by final consumers. These attributes include items such ...
Comparing generational preferences for individual components of sustainability schemes in the Californian wine market
Millennials are the largest demographic segment in the USA and have gained market share of high-frequency wine drinkers while Baby Boomers and Gen-X generations share has fallen. This demographic evolution focuses attention ...
Examining the influence of purchase occasion on consumer preferences for credence attributes in the Californian beef market
This study tested the hypothesis that consumers preferences over beef product credence attributes may differ when purchasing for a celebration than for usual personal consumption. Estimation of willingness-to-pay for ...