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    Enhancing financial and economic yield in tourism: summary report of the Yield Research Programme 

    Lincoln University. Tourism Recreation Research and Education Centre; New Zealand. Ministry of Tourism; Tourism Industry Association New Zealand; Tourism New Zealand (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)
    In recent years, ‘yield’ has become a central issue in tourism development with many operators and policy analysts now seeking ‘high yield’ tourism. Attempts to maximise yield have sometimes focussed on maximising volume ...
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    AuthorLincoln University. Tourism Recreation Research and Education Centre (1)
    New Zealand. Ministry of Tourism (1)
    Tourism Industry Association New Zealand (1)Tourism New Zealand (1)Keyword
    340000 Economics (1)
    350000 Commerce, Management, Tourism and Services (1)
    economic performance (1)economic yield (1)
    financial performance (1)
    pricing structures (1)
    tourism economics (1)tourism investment (1)tourism management (1)tourism marketing (1)... View MoreDate Issued
    2007 (1)
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