Now showing items 1-2 of 2
Case study analysis on supplier commitment to added value agri-food supply chains in New Zealand
This research identifies what attracts suppliers to be committed to long-term relationships in New Zealand agri-food supply chains where suppliers are required to consistently deliver to high product specifications. It ...
Understanding preferences of German flower consumers: The desire for sustained beauty
(Emerald Publishing Limited, 2018)
Purpose: The purpose of this paper is to provide insights for flower retailers, horticultural practitioners and marketing managers into the prioritisation of cut flower attributes by German residents. Design/methodology/approach: ...