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Measuring what counts – revenue and reputation
This presentation shows results from our study on measuring revenue from high value nutrition products exports. In addition, results from several international consumer surveys on their attitudes towards high value nutrition ...
Labelling sustainability - what consumers want, know and understand
(New Zealand Institute of Primary Industry Management (NZIPIM), 2011-12)
With today’s concerns about the general status of the environment, there is an increasing expectation for products to have sustainability attributes. Labelling is a common method of letting consumers know more about what ...