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Labelling sustainability - what consumers want, know and understand

Guenther, Meike; Tait, Peter R.; Saunders, Caroline M.; Kaye-Blake, William H.; Miller, Sini Annukka; Abell, Walter L. (New Zealand Institute of Primary Industry Management (NZIPIM), 2011-12)

With today’s concerns about the general status of the environment, there is an increasing expectation for products to have sustainability attributes. Labelling is a common method of letting consumers know more about what ...