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A contractual framework for evaluating agricultural and horticultural marketing channels

Martin, Sandra K.; Zwart, A. C. (Lincoln College. Agricultural Economics Research Unit., 1986-08)

In recent years, new directions have begun to emerge in agricultural export marketing. Emphasis has been placed on managed marketing to target market segments, rather than on bulk commodity trading. This has resulted ...

An integrated framework for analysing agricultural marketing issues : a summary report of the CAPS/AERU Marketing Study Group

Martin, Sandra K.; Rae, A. N.; Zwart, A. C. (Lincoln College. Agricultural Economics Research Unit., 1986-09)

Optimal pricing and promotion for agricultural marketing agencies

Martin, Sandra K.; Young, L.; Zwart, A. C. (Lincoln College. Agricultural Economics Research Unit., 1986-02)

Marketing agencies which operate in international markets are faced with pricing and promotion decisions in individual markets. Economic theory can assist in these tasks by providing a framework for evaluating specific ...

The New Zealand sheepmeat industry and the role of the New Zealand Meat Producers’ Board

Zwart, A. C.; Martin, Sandra K. (Lincoln College. Agribusiness and Economics Research Unit., 1988-03)

The past five years have seen substantial change in the New Zealand meat industry. Control of marketing of New Zealand meat by the Meat Producers' Board led to changing roles for many companies and for the Board itself. ...

Marketing institutions for New Zealand sheepmeats

Zwart, A. C. (Lincoln College. Agricultural Economics Research Unit, 1983-09)

This paper has been prepared in recognition of the fact that there is little available information, or research about the most suitable form of marketing institution, which might lead to the development of an appropriate ...