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Transformations for resilient rural futures: The case of Kaikōura, Aotearoa-New Zealand

Cradock-Henry, N. A.; Fountain, Joanna M.; Buelow, F. (MDPI, 2018-06)

On 14 November 2016, a magnitude (Mw) 7.8 earthquake struck the small coastal settlement of Kaikōura, Aotearoa-New Zealand. With an economy based on tourism, agriculture, and fishing, Kaikōura was immediately faced with ...

Making a connection: tasting rooms and brand loyalty

Fountain, Joanna M.; Fish, N.; Charters, S. (Emerald, 2008)

There is growing research on the value of winery tasting rooms/cellar doors as an avenue for relationship building with consumers resulting in greater brand loyalty. This paper aims to examine the role of tasting rooms in ...

‘It’s a happy drink’: Australasian Generation Y’s experiences and perception of sparkling wine

Fountain, Joanna M.; Fish, N. (Academy of Wine Business Research, 2010)

This exploratory research examines the experiences and perceptions of sparkling wine amongst 50 members of Generation Y in Australia and New Zealand. Amongst this sample many young Australian females drink sparkling wine ...

Visitor survey report Akaroa French Fest 2019

Range, I.; Fountain, Joanna M. (Lincoln University. LEaP, 2020-06)

This report presents the findings from a 2019 survey of 183 attendees at Akaroa’s FrenchFest 2019. The research reveals that a large majority of attendees enjoyed the festival, in particular its overall atmosphere, the ...

A cultural framing of nature: Chinese tourists' motivations for, expectations of, and satisfaction with their New Zealand tourist experience

Fountain, Joanna M.; Espiner, Stephen R.; Xie, X. (AUT University, 2010)

Over the past decade, the Chinese holiday market has become very important to the New Zealand tourism industry, and now represents its fourth largest source of visitors. Understanding Chinese tourist motivations for, ...

Generation Y as young wine consumers in New Zealand: how do they differ from Generation X?

Fountain, Joanna M.; Lamb, Charles G. (Emerald, 2011)

The primary aim of this research was to identify the wine consumption behaviour of Generation Y in New Zealand, to explore if differences exist in the wine behaviour of Generation Y in comparison to Generation X, and to ...

A cultural framing of nature: Chinese tourists' motivations for, expectations of, and satisfaction with, their New Zealand tourist experience

Fountain, Joanna M.; Espiner, Stephen R.; Xie, X. (Cognizant Comm. Corp., 2011)

The Chinese holiday market has become very important to the New Zealand tourism industry. Understanding Chinese tourists’ needs is therefore crucial for the future development of this market. Existing research suggests ...

Wine consumption and purchase behaviour in high and low involvement situations: a comparison of Gen Y and older consumers

Fountain, Joanna M.; Lamb, Charles G. (Academy of Wine Business Research, 2011-06)

Purpose:– To explore the wine consumption behaviour of Gen Y in comparison to older wine consumers in a New Zealand context, with a focus on the influence of situational involvement on wine behaviour. Design/methodology/approach:– ...

Who's here? An exploratory study of the characteristics and wine consumption behaviours of visitors at a New Zealand wine festival

Fountain, Joanna M. (2014-06)

This paper explores the socio-demographic characteristics and wine consumption behaviours of visitors to a New Zealand wine and food festival and explores the extent to which they differ from a general sample of New Zealand ...

Creating an eventful rural place: Akaroa's French Festival

Fountain, Joanna M.; Mackay, Michael D. (Emerald Publishing Limited, 2017)

Purpose – Recent theorising about the globalising countryside highlights the processes of place making, sense of place and the construction of place-based identities in rural regions, where exogenous forces are utilised, ...